Understanding Search Engine Optimization – Know about it

When thinking about Search Engine Optimization, one of the images that always pops into my head is from the Wizard of Oz. You may remember the scene where Dorothy and friends go to see the wizard, who exclaims “don’t look at the man behind the curtain!” who is secretly controlling the impressive and scary wizard that they see.

Cannabis marketing agency will provide the services for the optimization of the online search engines. One of the important aspects that you need to keep in mind is to have a great impressive. The meeting of the needs and requirements is possible for the people.

Many experts and others talk a lot about SEO as if they were the “man behind the curtain” and you should just listen to them because they have some type of magic formula that is foolproof for getting your site ranked on Page 1 in the search engines. The truth of the matter is many of them collect your money first, and then see if they can get your site ranked second.

In order to optimize any site, you will need to consider two aspects of the SEO process. I say “process”, because SEO is an ongoing endeavor, not a task that is completed. The two aspects are below:

Onpage-Of the two aspects, the first thing that you will need to consider are what is known as the “onpage” parts of your own site that will help to get you indexed, and eventually, ranked within the search engines. Search engine software programs, known as ‘spiders’ are constantly trolling the internet at lightening speed, scanning sites and indexing them in their database of search engine results.

Google, as well as many others, bank their reputation on delivering relevant search engine results when a user types in a search query. Therefore, the search engine spiders are looking for websites that are focused and create a “chain of relevance”.

Ok, stay with me here and don’t let your eyes glaze over….this isn’t actually difficult at all. All this means is that the site must be tightly focused around topics, keywords and content that is relevant to each other. It also should be organized in manner that is simple to follow.

For example, you could have a site that is about Porsche sports cars, have a category within the site that focuses on the 911, and then have a post within that category that focuses on the 911 Targa…better yet, you could even have the domain name of the site centered around relevant keywords for the site, such as “911Targa.com”.(careful using trademarked items) The “chain of relevance” has been established, and there are always keywords that would also apply to Porsche sports cars.

Once you determine what these keywords are by using a free keyword tool, like the one Google has, you will want to make sure you use (but don’t overuse) the keywords in the Categories, blog posts titles and content.

OffPage- Ok, so this is where we “go out into the world” and promote our site on the Internet. Let’s go back to the idea of relevance again, because it is the driving factor behind almost all SEO work. Search engines consider a site relevant when it has other sites that are linked, or pointing back to it. However, it cannot be just any sites.

Let’s face it, the vast majority of sites get little to no traffic whatsoever, or are not relevant to what our site is about. No, what you want, and what the search engines want, are links that point back to our site from sites that are already deemed important or relevant by the search engines. Importance in the realm of Google, where 80% of searches take place, is measured by a unit Google created called Page Rank. Page Rank is a scale from 0 (lowest) to 9 (highest). A site may also have no page rank, which is actually less than zero.

To look at it another way, the search engines view links from sites that have a high Page Rank as a “vote of confidence” that your site has something worthwhile to offer. Gather enough of these links, known more commonly as backlinks, and your site will improve in the search engine rankings, often dramatically.

How many “backlinks” do you need? Hard to say, as it really depends on how competitive your niche is, but I would aim for somewhere north of 200. How do you tell the pagerank of a site? I thought you’d never ask. There is a handy little toolbar plugin that is free called SEO Quake. Once you download it, you can tell the pagerank of any site you are visiting.

Ok, so I have just scratched the surface here of what you can do, and what is possible. If you are looking for even more, step by step training, there are entire tutorials on just building backlinks, onpage SEO, and many other aspects that will give you the details you need over at Wealthy Affiliate. I have found their training to be second to none, as well as probably the best value on the internet, especially compared to the outrageous prices many so-called internet marketing gurus are charging. It takes a little time, but once you learn this, your ticket to online profits has been punched.

About 222ta

Bobbie Jones is a certified journalist covering wide variety of sectors and industries. She is a recipient of several journalism awards
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